I'm Nadeen
Once upon a time, I felt lost, isolated, and unsure of what I was meant to do. I jumped from one project to another — chasing what felt good in the moment but never feeling “good enough” to follow through. I remember my now-husband saying, “Didn’t you just start that writing project last week?” — and he was right. I didn’t believe in myself enough to stick with anything.
Back then, I was working as a closed captioner, dreading every day. Then COVID hit — and I did something wild. I quit my job with no plan B. I just knew that I was meant for more.
At the time, I had dabbled in sales, so when my husband suggested tech sales, I thought, “Why not?” I had no idea what tech sales even was. After being rejected more than 15 times, eight months later, I finally landed my first role.
That decision changed everything.
How it all started...
What came next was the most uncomfortable, transformative chapter of my life. I went from doubting every word that came out of my mouth to leading global B2B sales teams that generated millions in pipeline across AMER and EMEA.
Within five years, I built and coached teams that consistently exceeded quota — generating over $10.4M in pipeline and boosting conversion rates by up to 50% through targeted strategy and coaching.
I led multiple top-performing teams, ranked #1 regionally for pipeline generation, and received leadership awards recognizing my impact and ability to develop others.
But none of that happened overnight. It came from learning how to balance data and intuition — how to use numbers to drive strategy, and mindset to sustain success.
That’s how The Calm Confident Sales Framework was born.
I founded this practice to help established entrepreneurs who’ve built momentum but crave more clarity, consistency, and calm in their sales process.
My mission is to empower you to break through your limits, expand your impact, and scale with confidence by uncovering mindset barriers, optimizing your sales systems, and implementing data-driven strategies that fuel sustainable growth.
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I created this framework because I know what it’s like to feel uncertain about your next move — and what it feels like to break through it. Today, I help founders and entrepreneurs do exactly that: turn self-doubt into strategy, and chaos into clarity.
Because sales is not just about closing deals.
It’s about alignment — with your purpose, your systems, and your confidence.
Let’s build the system and mindset that will take you there.
Get results like these
I most enjoyed talking openly about what I am trying to achieve and realising that I'm more valuable and have more to offer than I tend to think. Nadeen took the time to get to know me and was able to quickly clarify my main sales blocks. By the end of my session, Nadeen had given me concrete suggestions about how to handle clients' hold ups and fears by learning to ask more questions so that I can serve them in the best way possible. I would highly recommend speaking to Nadeen if you feel worried about turning potential clients into paying customers... especially if you are a complete beginner (like me) and have a tendency to give away all your best work because you don't want to come across as pushy. With Nadeen's help, that is the me of the past!
- Ruth Mallon
I loved Nadeen’s style – supportive, and direct to help you get the most out of the session. I loved doing a practice run of a discovery call as it really got me to see how I can improve (in terms of focussing on the customer and how I better articulate what I do). I now have a clear action plan on how to practice and deliver my calls in a way that feels grounded and authentic. Definitely recommend Nadeen she is great at explaining the why behind the what and overall really lovely (and calm!) to work with.
- Chels Little
I’m starting my first business and I’ve been really nervous about selling myself and my services. The whole idea of "sales" just felt super uncomfortable. Working with Nadeen completely changed my perspective on what selling actually means. Instead of pitching myself, I can approach conversations with genuine curiosity about people and their challenges. If I can help, great. If not, then hopefully I’ve made a new friend/connection. It doesn’t need to be any more serious than that. This feels so much more aligned with who I am and I’m so grateful! Also she’s just great to work with. I genuinely enjoyed chatting with her. She's really warm and friendly, and she came to our session super prepared with a personalized slide deck based on what I'd shared about myself and my business. If you're struggling with the "sales" side of your business, I can't recommend Nadeen enough!!
- Alissa Fagan
Some fun facts about me...
I speak four languages — Arabic, French, English, and Spanish.
I once translated a novel that went on to be published, and I only found out two years later! I had already left the translation industry, so it was the sweetest surprise.
I’m a total cat person — I have two adorable cats who think they run the house (and they’re not entirely wrong).
I’m a big reader and have finished seven books in the past six months — none of them self-development! Just stories that feed my curiosity and imagination.
I’m currently writing my memoir, a personal project that’s been both healing and creatively fulfilling.
As a kid, my favorite color was green, and I made sure my entire bedroom matched — from the desk to the bed to the walls. It was basically a green paradise.
5 Data-Driven Tweaks to Boost Conversion Rate
Most businesses are sitting on a goldmine of data but aren’t using it to its full potential. This guide will show you five simple, data-
driven tweaks you can make right now to
increase your conversion rate, strengthen
your sales process, and scale with confidence.
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